Digital Marketing trends Today
In my other, article I gave you the top 4 trends, now let me give you the bottom 6. These are also quite effective and if you make use of them your digital marketing life will be extremely easy, you will succeed in your journey and you are most likely going to make a profit while putting on little to no effort.
The following are the top 6 digital marketing trends of 2022
1. SEO videos and SEO articles
2. Influencer promotions
3. Blog posts
4. Social media influencing
5. Paid ads
6. Movie product placements
Now like always, let me dive in and explain in detail what all these mean and how you can implement these 2022 digital marketing trends in your own life and become successful as a digital marketer.
ALSO READ: HOW TO ADVERTISE WITH FACEBOOK ADS
1. Video SEO and SEO optimized articles
Firstly let me start with Video search engine optimization (Video SEO) this can be taken advantage of on both YouTube and also any place where you can upload a video, just make sure the title tag is something people would search for that way your video will always get tones of organic viewers since the people on daily basis will be searching and finding the content you created.
These various websites give you a gist of which keywords people use to find various content in your niche, then when a video is being created it is very necessary to upload a video with a title similar to what people would search for and that way you will be getting good organic results as tools like YouTube and Facebook will be sending traffic to your videos for having a corresponding title to what people are searching for.
The other category on the same is, SEO optimized Articles. These usually work best for bloggers but they can also work well with everyone and on everything from Amazon, product descriptions, to video descriptions, the best article is the one that is optimized to enhance its organic reach or search engine visibility.
When you are writing an article, always make sure you take advantage of search tools like, uber suggest, always make sure you take advantage of semrush and Moz website or any keyword display website that shows you data on which keywords people use to find your products.
This is necessary because if you use a keyword effectively you are assured of getting organic results every time you upload something. Thousands of people will watch your videos without you sending a dime.
How to use keywords in your Articles
There are two ways
1. Be Repetitive
2. Make them bold
Now I have exhausted the things I wanted to tell you about this digital marketing trend.
2. Influencer Promotions
Influencers are people who have a massive following on Facebook or any Digital Social Media platform. These people can be used to sell your product or service, they can also be used to advertise or reshape people's opinion of you most of their fans because those are the ones they are able to influence.
Things to note when taking advantage of influence promotion trends as your digital marketing strategy.
1. They are expensive
2. They are a lot of work
3. They aren't always effective
4. Brand suffers when an influencer is involved in a scandal
5. Requires communication skills to maintain a positive fruitful relationship.
Yes influencers are expensive, and these people do need a lot of work, for instance, the cost for them to travel from one place to another might be super expensive for you and if you want to cut costs, then this might not be for you.
Working with people still presents a challenge and communication skills are thus very important, so as a digital marketer you are also required to be a digital competent communicator so that you are able to maintain a proper working relationship that is productive and not toxic.
3. Blog posts trend
Bloggers who are also skilled SEO experts will help maintain your company's relevance, reshape people's opinions and also update your audience on what's new and expose them to trustworthy information.
Every company from Meta to Microsoft is using blogs. They all own blogs because blogs are vital to a company's success and every digital marketer needs to take advantage of this trend.
4. Social media influencing
Similar to influencers this just involves taking advantage of the power of Social media and creating content that might go viral and therefore lead to sales of your product and service.
5. Paid Ads
Paid ads are also a trend in 2022 digital marketing strategy, we pay for videos we pay influencers we pay everywhere we go, and we spend money to make money in our world that's mostly how it works most of the time. So don't be scared to try out your options on paid ads, try it with Google also try it with Facebook and if the results make you happy then you can continue investing in this marketing trend.
6. Product Placement
Product placement is also a type of advert, which is done on blogs or in movies in a way that is hidden from a consumer, for instance, when we are watching movies we see various actors use different products in their fictional life, this unconsciously makes us want to buy them in real life. Make use of this 2022 digital marketing trend because it's pretty effective.
In conclusion
I hope you are satisfied with the Digital marketing trends of 2022 I have told you about. If you know others write them down in a comment below but for now, here is a recap of what I talked about
1. SEO videos and SEO articles
2. Influencer promotions
3. Blog posts
4. Social media influencing
5. Paid ads
6. Movie product placements
